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Jun 29, 2023

How Behavior Changes: The Theory Of Planned Behavior by Joy McLeod at


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Faunalytics is a non-profit organization providing animal advocates with data to understand how people think about and respond to advocacy, and the best strategies to inspire change for animals. They empower advocates with access to research, analysis, strategies, and messages that maximize their effectiveness to reduce animal suffering. Their online research library is free and has summaries of over 4,000 peer-reviewed research articles, public opinion surveys, and blog posts offering deep analysis on every animal issue you can think of. It’s the world’s biggest collection of opinion and behavior research about animal issues, and it’s presented with an emphasis on effectiveness, readability, and useability. Sign up for their email alerts and get weekly or monthly updates on the latest research.


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